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Content marketing is critically important for B2B organizations because it delivers measurable business value across the entire buying journey. In today’s landscape, B2B buyers rely on digital channels for research—often completing 60% to 70% of their journey before engaging with sales. High-quality, authoritative content helps position your brand as a trusted problem-solver, not just another option.

We’re living through an era where trust is visibly thinning. At So Good Digital, we remind clients of this constantly:
“Trust isn’t something you say you have. It’s something you prove—over and over again.”