Scale your marketing
Scale your marketing
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Scale your marketing

SaaS Marketing Agency
That Scales

Scale Your SaaS Growth with Content That Converts. We help B2B SaaS companies like Magpi achieve +127% organic traffic, +50% leads, and -70% CPC.

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As Seen On:

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You're a VP of Marketing like Alex Rivera

At a mid-stage SaaS company—Series A/B funded, $5M-$20M ARR, with a small team
of 20-100. But growth is stalling because
Junk traffic from unoptimized ads wastes your budget, with high CPC on LinkedIn ($3+) and zero conversions to trials or paid users.

Your content funnel is unbalanced—too many ignored middle-funnel assets like ebooks, while top-of-funnel exposure lags and bottom-funnel conversions suffer from high bounce rates.
Strategies from past consultants gather dust; no one’s implementing, testing, or optimizing them, leaving your team overwhelmed and unable to scale without burnout.

Global presence is patchy, organic rankings are low, and product launches (e.g., app updates) generate hype but few qualified leads.

Our SaaS-Specific Services

We tailor our content marketing services to B2B SaaS challenges, acting as your extended team for funded companies generating seven-figure revenue. Here’s how we support technical niches like healthcare, CRM, data analytics, digital accessibility, or event management, based on proven work like our Magpi, UserWay, and Eventzilla partnerships:

Content Audit & Funnel Analysis

Conducting content audits and in-depth analysis of the overall marketing funnel to identify gaps, such as underused middle-of-funnel pieces like ebooks and lead generation assets.

Traffic Review and Global Advertising

Analytical review of paid ads to eliminate junk traffic, plus global advertising campaigns focused on real users to build quality traffic and grow email lists, including geographic targeting optimizations to focus on high-conversion regions like the US, UK, or Australia.

Content Creation (TOFU, BOFU, and Custom)

Creating top-of-funnel content for brand exposure, bottom-of-funnel content for lead conversion, and valuable new content in collaboration with subject matter experts (e.g., CEOs) to rank on Google.


Social Media Management and Growth

Managing social media, creating new graphics for websites and channels, and driving social growth to enhance brand presence, including growing followers from 1,000 to 10,000 in just 5 months for clients like UserWay.


LinkedIn Advertising

Optimizing LinkedIn ads to reduce CPC (e.g., from $3 to under $1) and improve campaign performance.


Conversion Rate Optimization (CRO)

Focusing on conversion optimization, including creating new pricing pages and in-app user experience improvements using tools like Appcues, alongside landing page analysis to reduce drop-offs and boost signups.


Marketing Funnel and Process Restructuring

 Helping create new marketing funnels and restructuring the whole marketing process, including implementing, testing, and optimizing strategies, with integrations like Slack, Jira, Trello, Monday, and HubSpot for seamless project management.


Go-to-Market (GTM) Strategies and Campaigns

Providing go-to-market strategies for app updates, running webinars, and executing growth marketing campaigns to generate leads and waiting lists.


Marketing Campaigns and Revamps

Running successful marketing campaigns and revamping overall marketing strategies for measurable results, including digital PR placements in outlets like Business Insider and Forbes, plus detailed campaign analyses to refine keyword strategies, pause underperforming formats like Performance Max, and set up retargeting for better ROI.


The 3-Part Framework: SaaS Growth Engine

We embed as your marketing extension to diagnose, activate, and scale—tailored
for technical SaaS like healthcare, CRM, or data analytics.

1. Audit & Diagnose

Conduct content audits, funnel analysis, and traffic reviews to spot gaps like junk ads or underused assets.

Outcome: Clear roadmap — identify quick wins (cut spam traffic, repurpose ebooks).

2. Optimize & Activate

Create TOFU content, launch global advertising, optimize LinkedIn ads, manage social, and produce assets.

Outcome: Cost savings & growth — slash CPC by 70%, grow email lists, rank on Google.

3. Convert & Scale

Develop BOFU content, run CRO experiments, execute GTM, and restructure marketing processes with realtime support.

Outcome: Revenue lift — +50% leads, more demo bookings, sustainable processes with Slack support.

Case Study

See how we’ve transformed SaaS clients—rotate through these real results:  
Metric Average Lift Example from Magpi
Organic Traffic +100-150% in 6-12 months +127% in 7 months via content creation with CEO expertise, ranking #1 for niche keywords.
Leads per Month +40-60% (demos, waitlists) +50% through funnel analysis, webinars, and growth campaigns.
Cost per Click -50-70% on paid social/LinkedIn -70% (from $3 to under $1) by global advertising, LinkedIn optimization, and junk traffic filtering.

UserWay – Digital Accessibility SaaS

UserWay, a pioneer in innovative website accessibility technologies listed on the Tel Aviv Stock Exchange (TASE: UWAY), outsources all content creation to So Good Digital. We handle blog writing, social media content, email marketing, SEO keyword research, case studies, landing pages, digital PR, and more—ensuring a cohesive brand voice while engaging stakeholders.

Read the full Userway Case Study

 Eventzilla – Event Management SaaS

 

Eventzilla, a platform for event ticketing and management, partnered with So Good Digital for a comprehensive Q4 2022 campaign analysis. We dissected ad performance during peak holiday months, evaluating keyword strategies, geographic targeting, and traffic sources to uncover inefficiencies like high bounce rates on competitor terms (e.g., 75% for Whova) and drop-offs on display networks.

Read the full EventZilla Case Study

Trust our B2B SaaS expertise

Led by Experts: Chief Strategist Ilia Tretiakov and a cross-functional team of content creators, optimizers, and strategists with proven SaaS track records.
 92% Retention Rate: Clients stay over a year thanks to high-touch collaboration, training, and measurable wins.  
 As Seen In: [Logos for Clutch, G2, or relevant publications]  
Client Praise: They’ve helped us restructure our whole marketing process.” – Rose Donna, COO, Magpi
We outperform freelancers (limited scale) and big agencies (poor comms) by focusing on your business knowledge for tailored, data-driven results.

Process Timeline

Typical 6-week onboarding for SaaS clients (click each week to expand details).

Weeks 1-2: Discovery & Audit
Typical 6-week onboarding for SaaS clients (click each week to expand details).

Weeks 3-4: Build & Launch
Create TOFU/BOFU assets, optimize ads/LinkedIn, tweak pricing pages with Appcues, and refine strategies like pausing underperformers.
goes here.

Weeks 5-6: Optimize & Train
Run GTM campaigns (e.g., webinars), track KPIs, provide team training for ongoing scalability, and outline action plans for retargeting and CRM integration.
Ongoing: Monthly iterations, real-time support during Eastern Time hours, no upselling—just results.

Recognition as a Clutch Global

Have more questions?

Everything you need to know about Digital Public Relations with So Good Digital. Can’t find the answer you’re
looking for? Chat with our friendly team.
What makes So Good Digital ideal for B2B SaaS?
We specialize in technical niches like healthcare (e.g., Magpi’s mobile forms tool), digital accessibility (e.g., UserWay’s ADA compliance solutions), and event management (e.g., Eventzilla’s ticketing platform), embedding as your team for content that drives ARR growth.
Clients like Magpi saw +127% traffic in 7 months; UserWay hit 10k social followers in 5 months; Eventzilla received actionable campaign insights within Q4 analysis; expect initial wins in 6 weeks post-onboarding.
Best for funded, seven-figure revenue SaaS (20-100 employees); not ideal for pre-revenue or one-off needs.
Customized: $5K-$20K/month based on scope; starts with a free consultation.
Real-time Slack, dedicated managers, and expert integration—92% retention proves it.
Yes, as with Magpi: Spam-free, user-focused ads for worldwide reach; and Eventzilla: Optimized geo-targeting to focus on efficient regions like the US.

Headquarters in Toronto, Canada; remote-first with North American/global time zones for seamless support.

Content That Delivers SaaS Results

Empower your small team to scale like Magpi, UserWay, or Eventzilla—discover how we
create, distribute, and optimize content for sustainable growth.

Book a Call

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