Rose Donna, COO
Magpi, a company that enables organizations across various industries to develop flexible and robust mobile forms, was struggling with its marketing campaigns. They had previously worked with consultants, but they found the communication was poor, and the results were minimal.
They had been provided with strategies, but nobody had helped them implement, test, and optimize them.
That’s when So Good Digital stepped in.
So Good Digital began by conducting a content audit and an in-depth analysis of the overall marketing funnel. We found that there were many middle-of-funnel content pieces, such as ebooks and lead generation assets, that were not getting enough attention.
An analytical review showed that a lot of junk traffic was coming to the website through poorly optimized paid ads. Display advertising on spam websites showed a low cost per click, but none of these users were converting into customers.
A well-maintained global presence was needed, which So Good Digital was able to achieve with a global advertising campaign that focused on real users. Quality traffic meant real users began subscribing to Magpi’s email list, and this improved the overall performance of their campaigns.
So Good Digital also created top-of-funnel content for brand exposure, and social media finally began to grow. LinkedIn advertising saw a decrease in cost per click from about $3.00 to under $1.00, which is unusual for what’s usually an expensive platform.
So Good Digital also created more bottom-of-funnel content and focused on conversion optimization to convert traffic into leads. We saw an increase in demo bookings and a decreased bounce rate on the website.
So Good Digital also assisted with conversion rate optimization by creating a new pricing page and in-app user experience improvements using Appcues.
We helped create a new marketing funnel and provided a go-to-market strategy for a new update to the Magpi app. So Good Digital ran a webinar and growth marketing campaign, resulting in a massive number of leads on the waiting list. We also managed social media and created new graphics for the website and social media channels.
The results speak for themselves: Magpi saw a +127% increase in organic traffic, +50% more leads per month, and a -70% decrease in cost per click for their paid social media ads.
About the company
Magpi enables organizations across various industries to easily and cost-effectively develop flexible and robust mobile forms, and access and visualize real-time data, and generate reports.
Get content marketing insight and analysis, absolutely free.