Dedicated Freight: A Local SEO and Reputation Management Case Study

Dedicated Freight

"A pleasure to work with… Was very easy to communicate with and build a timeline for work"

Chase Westbrook, Vice President

Collectively transformed the way this company is perceived online. Boosting its Google reviews from a 3 star rating to 4.5 in the first week, to the Linkedin social analytics (more button clicks then they've ever seen), to the top-notch management of tasks and communication.

Organic Traffic

+ 50 %

Local SEO Search Views

+ 20 %

GMB Interactions

+ 30 %

Background

Dedicated Freight, a logistics company, came to us with no social media presence and an online reputation worth improving, with a 3-star rating on Google My Business (GMB). Their goal was to improve their online presence and reputation and increase website traffic.

“[So Good Digital] was a pleasure to work with… Was very easy to communicate with and build a timeline for work needed. Would highly recommend."

Chase Westbrook, Vice President

Within a month, our team transformed Dedicated Freight’s online presence by implementing a social media strategy and optimizing their GMB profile. We created their first social media calendar, worked on improving their GMB profile, and contacted Google support to make necessary changes.

Our Work

The company had almost no social media presence, and we were able to improve their web traffic significantly, with almost a third of all traffic now coming from social media.

We also improved Dedicated Freight’s Google My Business (GMB) rating from 3 stars to 4.5 stars, and improved their profile to better reflect their growth. This improved their visibility on Google search results and increased their GMB views by 59%.

Moreover, our efforts to increase GMB interactions had an enormous impact. In just one month, GMB interactions increased from 40 to 107, and photo views increased to 250 per day, surpassing similar businesses. As a result, website visits increased by a staggering 169%.

I'm confident we are on track to surpass everything we did last month.

Ilia Tretiakov, Chief Strategist at So Good Digital

Our efforts were not limited to local SEO. We also helped Dedicated Freight with their LinkedIn page, which saw an increase in page views by 155% and unique visitors by 176%. Engagement rate peaked at 14% from an average of 5%, showing that our strategies were highly effective in improving engagement with their audience.

“It's been a pleasure working with Ilia and the rest of the So Good Digital team. They clearly knew what they were doing when it came to navigating the social networks and were quick to respond to our inquiries. They managed to get my company out there in the online world."

Abe Gelkopf, Director, Freight Brokerage

Overall, our work helped Dedicated Freight improve their online reputation and visibility, and increase website traffic and interactions. We are confident that we could surpass these results in the next 30 days and were happy to continue working with them.

The Results

Traffic: Almost a third of all web traffic is now from social media. We went from almost no social media presence to this impressive percentage in just one month.
GMB Rating: We improved their GMB rating from 3 stars to 4.5 stars. This improved their visibility on Google search results and increased their GMB views by 59%.
Interactions: GMB interactions increased from 40 to 107 and photo views increased to 250 per day, surpassing similar businesses.
Website Traffic: Website visits increased by 283%.
LinkedIn: LinkedIn page views increased by 155% and unique visitors by 176%. Engagement rate peaked at 14% from an average of 5%.