The visibility gap
Invisible in AI recommendations
When buyers ask ChatGPT for freight forwarders or logistics providers, your competitors appear — but your company doesn’t.
GEO for logistics companies across Europe
Your next customer might not start with Google. They might ask ChatGPT, Gemini, or Perplexity to recommend a freight forwarder, 3PL, or logistics partner. So Good Digital helps logistics companies get discovered, cited, and recommended by AI search.
Complimentary for TransLogistica participants

Recognized as a Clutch Global Leader
Which logistics partner can support our European operations?
✦ Recommended logistics partners
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Also in Tribune Content Agency · Loomly · The Shelf · InsightIQ · Softailed
AI search is rising
Your potential customers are changing how they research logistics providers. Instead of reviewing dozens of websites, they’re asking AI platforms to compare companies, evaluate capabilities, and recommend suppliers.
The visibility gap01
When buyers ask ChatGPT for freight forwarders or logistics providers, your competitors appear — but your company doesn’t.
The visibility gap02
Your company operates across Europe, but AI tools aren’t recommending your services when prospects search in German, Polish, French, or other languages.
The visibility gap03
AI platforms may overlook your transport lanes, specialized services, warehouse locations, or international network.
The visibility gap04
You have content in several languages, but it doesn’t consistently communicate your services, geographic coverage, and competitive advantages.
The visibility gap05
You don’t know whether ChatGPT, Gemini, or Perplexity mention your company, recommend competitors, or accurately describe your services.
The visibility gap06
You’ve invested in your website and SEO, but your content isn’t consistently being cited or used in AI-generated answers.
Our competitive advantage
European logistics is international by nature. Your customers operate in different countries, speak different languages, and search for transportation partners using different terminology.
So Good Digital helps logistics companies get discovered, cited, and recommended by AI search engines — across multiple languages and European markets.
partner logistyczny
Logistikpartner
partenaire logistique
logistics partner
How we help
AI visibility requires more than adding keywords or publishing AI-generated content. We combine technical optimization, industry-relevant content, and digital authority to improve how AI platforms discover, understand, and reference your company.
Discover where your company stands in AI search.
We examine how ChatGPT, Gemini, Perplexity, and other AI search platforms represent your company. We identify relevant logistics-related questions, analyze which competitors receive recommendations, and uncover opportunities to improve your visibility. For international businesses, we also examine how results differ across target languages and markets.
Make your website easier for AI systems to understand.
We assess how clearly your website communicates your services, expertise, geographic coverage, and company identity. Our work can include improving website structure, technical accessibility, structured data, and the consistency of information across multilingual pages.
Create content that answers the questions your buyers actually ask.
We develop and optimize content that explains your capabilities in clear, authoritative language. From international freight forwarding and warehousing to specialized transportation services, we help make your expertise easier to discover and reference.
Become discoverable across European languages and markets.
AI visibility in English doesn’t guarantee visibility in German, Polish, French, or Spanish. We adapt GEO strategies to your priority markets, helping AI systems understand your services and relevant expertise across different languages.
Build the credibility that supports AI recommendations.
We strengthen your company’s digital presence through consistent brand information, authoritative content, relevant mentions, and digital PR. Our goal is to reinforce the credibility and relevance of your business across the sources that search and AI systems may use.
Understand your AI visibility and identify opportunities to improve.
We monitor relevant AI search queries, track brand mentions and citations, evaluate competitor visibility, and refine your strategy as platforms evolve.
How it works
Four steps, from understanding what your buyers ask AI to being the answer it gives.
We discover what your buyers are asking ChatGPT, Gemini, and Perplexity about your industry — and where you’re missing.
We build and restructure pages with clear, semantic content that is ready to cite.
We implement schema markup and entity mapping to help AI recognize your brand and expertise.
We track your AI citations monthly and continuously optimize as platforms evolve.
Who you'll work with
Before So Good Digital, Ilia worked in technical copywriting for the Government of Canada and as a senior communications strategist for Canadian politicians. He founded So Good Digital in 2018 to bring that clarity to B2B marketing.
Since then he's led search and content work for companies with complicated products and complicated organisations. That includes a global logistics real estate company's warehouse directory, where the job was coordinating North American and European teams as much as fixing pages. And an enterprise software company where he built the SEO team and the content operation around it.
“A lot of the work is honestly just aligning everyone on what we should even be targeting. Then being clear about where we win and where we don't try.”
What people are saying
B2B teams trust us to create, distribute, and optimize content that gets found — by people and by AI.
“We’ve been extremely pleased with the work we’ve done with So Good Digital, more than with any other digital marketing team we’ve worked with — and we intend to continue. Highly recommended.”
★★★★★
“Working with So Good Digital has been a game changer for our company. From the start they reviewed our needs and provided a clear plan and understanding of what we needed to do. In addition we have learned a lot about the marketing process and how to reach more clients. Very efficient and professional.”
★★★★★
“Thanks to the ongoing involvement of So Good Digital, the company has improved their web traffic and engagement by 60%. The team strictly adheres to their timelines, and internal stakeholders are particularly impressed with their marketing expertise and organizational skills.”
AI search raises real business questions. Can’t find the answer you’re looking for? Talk to our team.
Contact usGenerative Engine Optimization (GEO) helps businesses improve how they are represented, discovered, and referenced by AI-powered search platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews. For logistics companies, GEO focuses on making services, geographic coverage, industry expertise, and company information easier for AI systems to find and understand.
Traditional SEO primarily focuses on improving visibility in search engine results. GEO focuses on how AI-powered systems discover, interpret, cite, and recommend information when answering user questions. Both approaches benefit from high-quality content, strong technical foundations, and credible information.
Logistics buyers often compare multiple providers before contacting a sales team. AI-powered research tools can help them identify potential partners, evaluate capabilities, and understand different service options. GEO helps position your company for visibility during this research process.
Yes. However, multilingual GEO requires more than translating English content. Different markets use different terminology, search patterns, and business conventions. We help develop market-specific content and optimization strategies to support visibility across your target languages.
SEO remains important. A well-optimized website provides a valuable foundation for AI search visibility, but traditional rankings don’t necessarily translate into AI-generated recommendations. GEO adds a focus on the questions AI users ask, how your company is represented, and whether relevant sources reinforce your expertise.
No agency can guarantee inclusion in AI-generated answers. AI recommendations vary depending on the platform, prompt, available information, and other factors. We focus on improving the factors within your control and monitoring changes in relevant AI search results.
We evaluate relevant AI-generated answers, brand mentions, citations, competitor visibility, and changes in how your company is represented. Where possible, we also connect this analysis with website analytics and business performance indicators.
Results depend on your existing website, competition, market, content quality, and the AI platforms being monitored. Some improvements may become visible relatively quickly, while building consistent visibility and digital authority is typically an ongoing process.
Exclusive to TransLogistica participants
Your company should be part of the conversation when AI helps customers choose their next logistics partner.
Your audit covers
Built for freight forwarders, 3PLs, and logistics companies.
Attending TransLogistica? Meet us to discuss your company’s AI visibility.
Request your complimentary audit
Help customers find your logistics business in ChatGPT, Gemini, and Perplexity—across the languages and European markets you serve.
We bring multilingual search, content, and digital PR together to make your services easier for buyers and AI tools to understand.
AI Search is Rising. Are You Being Left Behind?
Your potential customers are changing how they research logistics providers.
Instead of reviewing dozens of websites, they’re asking AI platforms to compare companies, evaluate capabilities, and recommend suppliers.
If AI doesn’t recognize your company as a relevant provider, you could be missing valuable business opportunities.
1. Invisible in AI Recommendations
When buyers ask ChatGPT for freight forwarders or logistics providers, your competitors appear — but your company doesn’t.
2. Missing From International Searches
Your company operates across Europe, but AI tools aren’t recommending your services when prospects search in German, Polish, French, or other languages.
Your Website Doesn’t Translate Into AI Visibility
You’ve invested in your website and SEO, but your content isn’t consistently being cited or used in AI-generated answers.
Competitors Dominate AI Comparisons
AI-powered searches recommend competing logistics providers when buyers compare transportation services, warehousing solutions, or freight forwarding companies.
Your Multilingual Content Is Disconnected
You have content in several languages, but it doesn’t consistently communicate your services, geographic coverage, and competitive advantages.
AI Doesn’t Understand Your Capabilities
AI platforms may overlook your transport lanes, specialized services, warehouse locations, or international network.
You’re Losing Visibility Beyond Google
Traditional search rankings no longer provide a complete picture of how customers discover logistics providers.
You Can’t Measure Your AI Presence
You don’t know whether ChatGPT, Gemini, or Perplexity mention your company, recommend competitors, or accurately describe your services.
Your Marketing Agency Isn’t Prepared for AI Search
Your current digital marketing strategy may focus on keywords and rankings without addressing how generative AI platforms discover and recommend businesses.
Your customers are already using AI to research logistics providers.
Is your company part of the answer?
We discover exactly what your buyers are asking ChatGPT, Gemini, and Perplexity about your industry—and where you're missing.
We build and restructure pages the way AI engines prefer: clean, semantic, and ready to cite.
We implement schema markup and entity mapping so AI recognizes your brand as the trusted expert.
We track your AI citations monthly and continuously optimize for more placements as algorithms evolve.
AI visibility requires more than adding keywords or publishing AI-generated content.
We combine technical optimization, industry-relevant content, and digital authority to improve how AI platforms discover, understand, and reference your company.
Discover where your company stands in AI search.
We examine how ChatGPT, Gemini, Perplexity, and other AI search platforms represent your company.
We identify relevant logistics-related questions, analyze which competitors receive recommendations, and uncover opportunities to improve your visibility.
For international businesses, we also examine how results differ across target languages and markets.
Make your website easier for AI systems to understand.
We assess how clearly your website communicates your services, expertise, geographic coverage, and company identity.
Our work can include improving website structure, technical accessibility, structured data, and the consistency of information across multilingual pages.
Create content that answers the questions your buyers actually ask.
We develop and optimize content that explains your capabilities in clear, authoritative language.
From international freight forwarding and warehousing to specialized transportation services, we help make your expertise easier to discover and reference.
Become discoverable across European languages and markets.
AI visibility in English doesn’t guarantee visibility in German, Polish, French, or Spanish.
We adapt GEO strategies to your priority markets, helping AI systems understand your services and relevant expertise across different languages.
Build the credibility that supports AI recommendations.
We strengthen your company’s digital presence through consistent brand information, authoritative content, relevant mentions, and digital PR.
Our goal is to reinforce the credibility and relevance of your business across the sources that search and AI systems may use.
Understand your AI visibility and identify opportunities to improve.
We monitor relevant AI search queries, track brand mentions and citations, evaluate competitor visibility, and refine your strategy as platforms evolve.
“Thanks to the ongoing involvement of So Good Digital, the company has improved their web traffic and engagement by 60%. The team strictly adheres to their timelines, and internal stakeholders are particularly impressed with their marketing expertise and organizational skills.”
“We’ve been extremely pleased with the work we’ve done with So Good Digital, more than with any other digital marketing team we’ve worked with — and we intend to continue. Highly recommended.”
Tailored content and structured search methodologies engineered for B2B buyer intent and AI-assisted search engines.
We improve how your website presents information about your services, locations, industries, and capabilities. Clear information architecture, technical accessibility, and structured data help make your content easier for search systems to interpret.
We create clear, informative content that addresses real customer questions. From service pages and industry guides to comparison content and FAQs, we focus on making your expertise accessible to both buyers and AI-powered search tools.
We identify the questions potential customers ask when researching logistics providers.
AI visibility depends on more than what you say about yourself. Your wider digital presence matters, too.
We help establish the relevance, consistency, and credibility of your company across the digital ecosystem.
Build recognition through relevant industry publications, professional associations, digital PR, and authoritative third-party mentions.
Showcase your logistics expertise through educational resources, industry insights, case studies, and detailed service information.
Make sure your company is accurately represented across different websites, languages, locations, and digital platforms.
Fortunately, the system hasn't changed completely. Trust is the basis for all content, and no one delivers trust in marketing quite like So Good Digital.
We've taken years of experience in SEO, tested and watched the evolution in real-time, and the results are clear. Our clients not only find themselves at the top of SERP, but are also continuously being referenced by AI.
| SEO | GEO | |
|---|---|---|
| Goal | Rank on search results | Get cited in AI answers |
| User behavior | Click through to your site | Receive answer directly from AI |
| Content format | Keyword-optimized pages | Answer-first, semantically structured |
| Trust signals | Backlinks, domain authority | Schema, E-E-A-T, entity mapping |
| Platforms | Google, Bing | ChatGPT, Gemini, Perplexity, Grok, AI Overviews |
Everything you need to know about Search Engine Optimisation with So Good Digital.
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