Home / Industries / 3PL & warehousingSEO & AI search visibility

SEO & AI search visibility for 3PLs and warehousing

Help customers find the warehouse and fulfilment partner they actually need.

Your next customer may need storage near a particular city, fulfilment for a new market, or a provider that works with their existing systems. Those details need to be easy to find, in the language they're searching in.

We help turn your locations, capabilities and expertise into better website content, stronger search visibility and useful answers for buyers comparing providers.

Warehouse locationsFulfilment servicesIntegrationsMultilingual markets

Clients we've worked with

PrologisUserWayTetra InsightsMagpiLRDGMuniPaaSTechinnovORCADedicated Freight

The problem

A good-looking website can still leave you out of the search.

A warehouse directory can work perfectly from the homepage and still have individual listings that barely compete. A service page can explain what you do without answering whether you're the right fit for a particular customer.

We look at both. Can someone find the right facility? Can they understand the services, product requirements and integrations? Is there enough information to decide whether to contact you?

Example buyer searches · illustrative

Where we start

Start with the facilities and customers you want to grow.

We work with your commercial and operations teams to understand the priorities. That includes locations, storage and fulfilment services, suitable product types, order requirements, integrations and the work you don't want enquiries for.

Then we compare that with what buyers can actually find. We review priority searches and AI answers in the agreed markets, the competitors appearing, and the information your existing pages provide.

The output is a clear plan: which listings need work, which service pages are missing, what content needs local review, and which technical changes your developers should tackle first.

The work

Improve the directory, the content and the proof behind it.

We research location searches, rewrite priority listings and service pages, and prepare technical recommendations covering the page templates, internal links, metadata and relevant structured data. We work closely with your developers on changes that need to scale across the directory.

Your operations team supplies the facts. Our interviewers and writers turn those facts into useful content, from facility information to customer stories. Translators and local reviewers help make sure terminology and customer expectations fit each agreed market.

We also look beyond your website: association listings, partner profiles and relevant coverage should give buyers an accurate picture of your business.

Relevant experience

We've worked through this at a global scale.

The issue

For a global logistics real estate company, the warehouse directory was working and the individual pages looked good. Smaller competitors were still outperforming them in local searches.

Our work

Our work combined location keyword research, listing content, metadata, structured data and developer recommendations. It also had to fit a wider overhaul led by the European team, with approvals across a multinational business.

Coordination

A lot of the work was getting everyone aligned on what the pages should target, then giving developers a clear approach they could implement across the directory.

An extension of your marketing team

You shouldn't have to hire an entire department to get the right expertise. We bring strategy, technical SEO, writers, interviewers and PR specialists into the work as it's needed. One coordinated team, with a scope you can understand.

We've been building AI-assisted workflows to reduce repetitive research and production work. That gives us more room for the work that needs judgment: positioning, expert interviews, local review and deciding what to do next.

Process

How we work together

01

Choose the priority locations and markets.

Agree the customer fit, languages and pages worth tackling first.

02

Interview, research and improve.

Build the content and technical plan, coordinate reviews, and support implementation.

03

Keep a pulse on performance.

Review search visibility, sampled AI answers and relevant enquiries each month, then agree the next priorities.

Complimentary audit

Find out what's holding your visibility back.

Start with one location, service or market. We'll review sample buyer searches, show examples of competing results and give you three priorities to work on.

At TransLogistica Poland in Warsaw, 3–5 November? Ask us about your audit in person.

Request your complimentary audit