Agree the routes, services and markets.
Focus on business you can serve and want more of.
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SEO & AI search visibility for freight forwarders
Get found for the freight you actually want to move.
You know which routes you handle well, which cargo needs your expertise, and where you want more business. Your website should make that just as clear to a shipper comparing providers.
We help freight forwarders improve their visibility around specific routes, cargo requirements and transport services, across the markets and languages that matter to them.
RoutesCargo requirementsModes & customsMultilingual markets
Clients we've worked with
The problem
“We offer international freight” only tells a buyer so much.
Someone looking to move goods between Poland and France has practical questions. Do you handle their cargo? Which modes are available? What customs support can you provide? What information do you need before preparing a quote?
Your sales team answers these questions every day. We help bring those answers onto your website so buyers can find and assess your services before they call.
Example buyer searches · illustrative
Freight forwarder between Poland and France
Air freight for time-sensitive machinery parts from Warsaw
Sea freight to Poland with customs clearance support
Where we start
Build the plan around your commercial priorities.
We start with the routes and services you want to grow. Your team helps us understand the cargo, shipment requirements, modes, operational limits and questions that determine whether an enquiry is worth pursuing.
We research how buyers describe those needs in the agreed languages and review the companies and sources appearing in search and AI answers. Then we decide where an existing page needs improvement and where a dedicated route or service page would be useful.
We won't recommend hundreds of near-identical route pages. Each priority page needs something worthwhile to say about the service you actually provide.
The work
Get the operational detail out of people's heads and onto the page.
Our interviewers work with your specialists to explain handling requirements, documentation, customs responsibilities and the questions shippers should ask. Rail, maritime and multimodal services belong where they help explain a real offering.
We write the content, coordinate local review and work with your developers on the structure, links and technical changes needed to support it. The enquiry path should also help buyers give your team the route, cargo and shipment information they need to respond.
Through digital PR, we look for relevant opportunities to bring your expertise into trade publications, associations and partner content. The same expert material can support sales conversations and LinkedIn.
Relevant experience
Experience with the coordination behind international visibility.
Our work for a global logistics real estate company involved aligning search research, technical recommendations and content across North American and European teams. Brand priorities and local search demand did not always line up. Finding a workable approach required research, discussion and clear instructions for developers.
That is relevant experience in international search and stakeholder coordination. For your forwarding business, the operational knowledge comes from the people who handle the freight. We bring the research, interviewing and delivery process to put it to work.
People still need a reason to buy.
Being found is part of the job. Buyers also need to understand what makes you a good choice. We use expert interviews to create customer stories, white papers and sales content grounded in what your team actually knows.
Process
How we work together
Research and build the priority pages.
Interview specialists, develop the content and coordinate technical and language reviews.
Review what the work is bringing in.
Track search performance, sampled AI visibility and relevant enquiries, using sales feedback to improve the next round.
Complimentary audit
See how buyers find you on one priority route.
Your complimentary audit focuses on one route, service or market. You'll see sample buyer searches, examples of competing results and three priorities for improving your visibility.
At TransLogistica Poland in Warsaw, 3–5 November? Ask us about your audit in person.