You know your business; we know content marketing. Let’s bring it together.
As partners, we’ll leverage a unique approach to discover what truly matters to your audience so we can provide fresh content that grows your business.
The only team of creators with a process in place to work collaboratively with your in-house subject matter experts to create rich content.
Your content is only good if the right people see it, at a mass scale. Every content creation plan comes with a distribution plank to ensure more people see it.
We build processes that last you a lifetime. All content is analyzed for results and we’re transparent about any shortfalls. Know if your content is working and make sure it performs even better in the future.
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Everything you need to know about working with So Good Digital. Can’t find the answer you are looking for? Please chat with our friendly team.
We are headquartered in Toronto, Canada with the majority of our workforce located in North America.
With that said, we have always been a remote-first organization for over five years with staff in various time zones and great workflows with clients all over the world.
So Good Digital offers specialized content creation services that are customized to meet your marketing goals. With a team of expert content creators, we can create various forms of rich media to strengthen your brand, such as written articles, social media plans, and even interview videos. We take a personalized approach to your content marketing plan, working closely with you to understand your target audience and industry, and creating a unique plan that differentiates you from your competitors.
We work better together. Since we will be working on your project daily, we require a designated marketing manager, subject matter expert, or senior decision maker from your team to work closely with us on a weekly, if not daily basis. While this is dependent on the complexity of the project, we strive to be a dedicated extension of your marketing team which means being available when you are. Our account managers are available during Eastern Time Zone working hours (with more time zones available) and are typically able to respond to any questions within minutes.
We specialize in working with companies that are looking to achieve growth, specifically B2B and technical companies that are either funded or have post-operational revenue of seven figures. Our clients typically allocate 10-20% of their revenue towards marketing and are focused on achieving measurable results. Additionally, we have expertise in working with governmental associations, helping them to grow their membership and improve their communication with members through strong content plans. With our background in politics and governmental relations, we have a unique understanding of this market.
According to the State of Content Marketing report conducted by SEMRush study, almost 50% of respondents choose not to hire in-house for their content marketing needs. This is due to the multifaceted nature of content marketing, which requires various specialists with different skill sets. Furthermore, most companies do not have the resources to handle content creation, distribution, and operations at scale. Hiring in-house also requires building and managing an entire marketing hierarchy. Our agency provides a flexible system tailored to your needs, allowing you to create more content, faster, experiment with big ideas and saving you time and money on the hiring and procedural aspects of marketing.
So Good Digital sets itself apart through our focus on integration within our clients’ teams, allowing us to better understand their audience, market, and goals. Our cross-functional team of specialists collaborates to create persuasive campaigns that connect with consumers on an emotional level. We have a high client retention rate, with 92% of clients staying with us for over a year, and a high employee retention rate, with 100% of former employees saying they’ve increased their skillset and grown in their careers while working with us. We invest heavily in employee training and have a rigorous, policy-driven approach that benefits all clients, contributing to a positive experience with us.
Our pricing structure is tailored to each client’s unique needs and marketing goals. We work with you to create a customized package that includes all three key aspects of content marketing: content creation, content distribution, and optimization. We understand that every project is different, and our pricing reflects that. On average, our clients invest around $5000 towards content creation and management fees. For government associations or clients with smaller scope projects, we have packages available starting at $2000 per month. For larger-scale projects or companies who want to outsource the majority of their marketing efforts to us, our pricing can go up to $20,000 per month. Our pricing is transparent and we work with you to find a solution that fits within your budget while also achieving your marketing goals.
If we do not have specific experience writing for your industry, we tap into our network of content creators and pair them with you and our talented team of editors who are skilled at researching and understanding subject nuances. In addition to our in-house writers, we work closely with subject matter experts from your team to ensure that our content accurately reflects your industry and expertise. Through in-depth conversations with our interviewers and editors, we are able to showcase your knowledge and expertise in a way that resonates with your target audience.
Let’s talk about your marketing challenges, goals, and timelines to determine the right solution for your team.
Schedule a short 20-min discovery call and get a look inside the way we can scale your marketing efforts.
