Choose the buyer problem and market.
Agree the product fit, audiences and searches worth prioritising.
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SEO & AI search visibility for logistics technology
Make it clear what your software solves. Then help the right buyers find it.
Your product team knows what makes the software useful. Your sales team knows which questions keep coming up. We bring that knowledge together and turn it into content that helps buyers discover, compare and understand your product.
For TMS, WMS and other logistics technology companies, we combine search research, technical interviewing, multilingual coordination and content that supports the sale.
TMS & WMSUse casesIntegrationsSales content
Clients we've worked with
The problem
Your feature list is only the beginning of the conversation.
A transport manager may be looking for a better way to plan loads. IT needs to understand integrations and implementation. A commercial decision maker needs enough evidence to justify the change.
Those people need different information. We look at whether your website explains the operational problem, the product's fit and the practical requirements, then identify where buyers are being left to guess.
Example buyer searches · illustrative
TMS for a multilingual European transport company
WMS that integrates with an existing ERP
Software to reduce manual carrier updates
Where we start
Find where there's room to win.
We review existing search performance, priority AI answers, competitor content and your own sales questions. Which problems can you credibly own? Which searches are worth competing for? Which integration or implementation questions keep slowing the conversation down?
That becomes a focused content and technical plan. It can include use-case pages, integration explanations, accurate comparisons, technical documentation and improvements to the product pages you already have.
We agree the scope before production so your team knows what we're creating and why.
The work
Your experts have the substance. We help them get it across.
We interview product specialists, implementation teams and customer-facing staff. Our writers turn those conversations into content people can understand and your specialists can stand behind.
Some pages help people find you. Others help them make a decision: customer stories, white papers, implementation guides and material your sales team can send after a call. Each piece has a job. We build it around the evidence and expertise needed to do that job well.
For international audiences, we coordinate source content, translators and local reviewers. We also work with your developers on the technical recommendations and with your team on relevant PR and expert commentary.
Relevant experience
We've built content operations for complex software.
For an enterprise accessibility software company, our work included building an SEO team, producing blogs and technical documentation, executive ghostwriting and earned media. Messaging also needed legal review in a category where claims could be challenged.
It required more than writing quickly. The content had to be useful, accurate and coordinated across specialists. That experience is relevant to explaining a technical product and building a process around the people who know it best.
Start with the gaps. Get to work on the priorities.
A focused review can surface major website and content gaps quickly. Once we've agreed the scope and have the right access, we start improving the priority pages and developing the content you're missing.
We work with your existing Google Analytics and Search Console setup, or help establish the measurement you need. Monthly reporting keeps a pulse on search visibility, sampled AI mentions and citations, and the enquiries the work is supporting.
Process
How we work together
Interview, write and implement.
Develop the priority pages and sales content, with product review and clear developer instructions.
Measure and refine.
Review search visibility, sampled AI answers, qualified enquiries and feedback from sales each month.
Complimentary audit
Find the gaps between your product and what buyers can find.
Choose one product, use case or market. Your complimentary audit includes sample buyer searches, competing examples and three priorities for improving the content and visibility around it.
At TransLogistica Poland in Warsaw, 3–5 November? Ask us about your audit in person.