AI Search Visibility
Your next customer might not start with Google. They might ask ChatGPT to recommend a supplier, compare providers or find a logistics partner in another country.
Make sure your business is part of the answer.
We help B2B companies get found and recommended across Google, ChatGPT, Perplexity and Gemini. It takes what good marketing always needed: a website that explains what you do, content written with your experts, and other people talking about you.
Built for international B2B companies. Experienced with Fortune 500 organizations and growing businesses alike.
Here are a few providers buyers often consider:
Illustrative example, not a real AI response.
Trusted by B2B teams at
The shift
The way businesses find suppliers is changing. A buyer can describe exactly what they need to an AI assistant and get a shortlist back, without ever seeing a page of search results.
You can have a good website, years of experience and a strong reputation, and still be left off that shortlist.
Ask ChatGPT for suppliers in your industry. Does it mention you?
Your English website does well. Buyers searching in Polish, German or French aren’t finding the same services.
Some buyers now find companies through AI answers. Rankings alone won’t show you that.
Your website might list dozens of services, facilities and markets. Search systems still struggle to connect them to what a buyer actually needs.
You have expertise worth talking about, but few publications or industry sites mention your company.
Publishing more doesn’t mean more customers. What you publish has to connect to what your buyers are searching for.
Our approach
AI search visibility isn’t about abandoning SEO or finding a new algorithm to trick. It’s about making your business easier to find, understand and trust.
That means a website that explains what you do, content that’s actually useful, and a reputation that shows up beyond your own site. We bring those pieces into one plan.
01
Get found when customers search for the products, services and solutions you provide.
02
Improve how your company, expertise and services appear in AI-generated answers and recommendations.
03
Build recognition through coverage, citations and mentions from relevant publications, industry websites and trusted third parties.
04
Reach buyers across countries and languages with market-specific content, localization and international search strategies.
One strategy. More places for customers to find you.
Buyer intent
Forget chasing impressions for keywords that never bring in customers. We look for the searches where someone is choosing a supplier.
Here’s what that looks like in practice.
Your customers are asking specific questions. Your business should be part of the conversation.
International visibility
A company working across Europe might have one website, several regional teams, dozens of locations and content in multiple languages. Being visible in one country doesn’t mean you’re visible everywhere.
Buyers in different markets describe the same service differently. Translating the website doesn’t fix that on its own.
We research how customers search in each language and write for that market, rather than just translating.
Country pages, language directories and location content set up so search engines can find them and tell them apart.
Helping buyers find the specific warehouse, office or service that fits what they need.
Getting teams in different countries to agree on what you say, with room for local terminology.
Coverage and references outside your home market, in publications buyers there actually read.
Enterprise experience
For a global logistics real estate company, the warehouse directory worked and the individual pages looked good. Smaller local competitors were still beating those pages in search.
Our work combined location keyword research, listing content, metadata, structured data and developer recommendations. It also had to fit a wider overhaul led by the European team, with approvals across a multinational business.
A lot of the work was honestly just aligning stakeholders on what we should even be targeting. Then giving developers a clear approach they could roll out across the directory.
That experience shapes how we approach multilingual AI search today.
Conceptual illustration of project scope, not performance data.
The work
01
Find out what AI already knows about your business.
We take the questions your buyers actually ask and run them across the AI platforms that matter in your markets. We note who gets recommended, how your company is described and which sources get cited.
You get a baseline for each language you care about, so later changes mean something.
The outcome: A clear picture of where you show up and where you don’t.
02
Give search engines and AI systems a better understanding of your business.
Your website needs to explain what you do, where you operate and why you’re relevant. We fix what gets in the way: site structure, internal links, structured data that matches the page, hreflang on international sites, and service or location pages that say too little.
We work directly with your developers so the changes actually ship.
The outcome: A stronger foundation for both Google and AI search.
03
Create content that helps customers choose you.
We talk to the people who know your operation, then turn that knowledge into pages your customers can actually use. That might be a page for a specific shipping route, an explanation of a complex industrial service or a searchable directory of warehouse locations.
Case studies, comparison guides and thought leadership come out of the same interviews. So they’re accurate and worth referencing.
The outcome: A website that explains your expertise and brings in better enquiries.
04
Being found is half the job. Being trusted is the other half.
AI answers draw on what’s said about you across the web, not just on your own site. We work on coverage in trade publications, expert commentary from your team, accurate directory and association listings, and campaigns that give people a reason to mention you. More on our digital PR.
No link packages. No mass-produced spam.
The outcome: A reputation that helps you well beyond search rankings.
05
Grow beyond your home market.
We research demand country by country and language by language. Then we coordinate the content, translators and local reviewers so each market gets pages that fit how people there search.
We also look at who you’re up against in each market. It’s often not the same competitors.
The outcome: More consistent visibility across the markets you serve.
06
Know where you’re winning and what needs work.
Each month we review rankings, sampled AI answers and citations, and the enquiries coming in. AI answers change, so we report exactly what we sampled: which platform, which language and when.
Then we agree what to work on next.
The outcome: A search strategy that keeps up with your business.
Why So Good Digital
We’ve been helping companies get found since 2018. Long before generative AI was a buzzword, we were combining SEO, digital PR and expert-led content.
Today we apply the same thinking to how people search now.
You shouldn’t have to hire an entire department to get the right expertise. We bring strategy, technical SEO, writers, interviewers and PR specialists in as they’re needed. One coordinated team, with a scope you can understand.
We’ve worked with Fortune 500 companies running complex international websites. We’re still small enough that you work with the people doing the work.
We interview your subject matter experts. That means fewer generic articles and more information your customers can actually use.
Our background spans public relations, content, SEO and marketing technology. We connect them instead of treating them as separate projects.
We’ve been building AI-assisted workflows to cut repetitive research and production work. That leaves more time for positioning, expert interviews, local review and deciding what to do next.
Proof
127%
Our work with Magpi helped increase organic website traffic by 127%, alongside improvements in lead generation and marketing efficiency.
250%+
Our engagement with LRDG helped grow organic traffic by more than 250% as part of a broader digital marketing strategy.
3 → 4.5★
Our work with Dedicated Freight helped improve its Google review rating from 3 to 4.5 stars and strengthen its local search presence.
Video testimonial
“Genuinely happy to say it’s been like a family. Your team cares.”
Jeremy Frohlich, COO of Language Research Development Group (LRDG), explains why LRDG brought in So Good Digital after three attempts to restructure its in-house marketing, and how one focused project grew into SEO, SEM, social media and PR.
Jeremy Frohlich · COO, LRDG
“We’ve been extremely pleased with the work we’ve done with So Good Digital, more than with any other digital marketing team we’ve worked with — and we intend to continue. Highly recommended.”
“Thanks to the ongoing involvement of So Good Digital, the company has improved their web traffic and engagement by 60%. The team strictly adheres to their timelines, and internal stakeholders are particularly impressed with their marketing expertise and organizational skills.”
“[So Good Digital] was a pleasure to work with. Was very easy to communicate with and build a timeline for work needed. Would highly recommend.”
“Working with So Good Digital has been a game changer for our company. From the start they reviewed our needs and provided a clear plan and understanding of what we needed to do.”
“We’ve really enjoyed our experience working with So Good Digital. They delivered quality work, on time and within budget, and were fun and easy to work with. We highly recommend them!”
“I enjoyed working with Ilia and will definitely consider working with him again in the future. He’s very knowledgeable about content writing in various forms, styles, and methods.”
These results reflect previous SEO and digital marketing engagements. AI search performance varies by market, platform and competition.
Process
01
We learn about your business, customers, competitors and target markets. We identify the services, locations and buyer questions that matter most.
02
We evaluate your existing search presence, website structure, AI visibility and brand authority. We identify gaps and opportunities.
03
Not every problem needs to be fixed immediately. We create a roadmap around the improvements most likely to support your business goals.
04
Our specialists work alongside your marketing team to improve technical SEO, content, digital PR and international visibility.
05
We review results, track changes in visibility and continue refining your strategy as search technology evolves.
A dedicated marketing partner, not another disconnected agency.
Complimentary audit
Start with one service, location or market. We’ll run sample buyer searches across Google and the main AI assistants, show you who comes up instead of you, and give you three priorities to work on.
It’s a useful starting point, done by people, not a generic automated report.
See whether your company appears when prospective customers ask relevant questions in leading AI search platforms.
Find out which competing businesses appear in selected AI-generated answers.
For businesses operating across multiple markets, we’ll examine opportunities to improve visibility across relevant countries or languages.
Get practical suggestions for improving your search presence, content and brand authority.
At TransLogistica Poland in Warsaw, 3–5 November? Ask us about your audit in person. The audit is also open to other B2B companies.
No obligation.
FAQ
AI Search Visibility is the practice of improving how a business is discovered, described and referenced across AI-powered search engines and assistants. It combines traditional SEO with content optimization, brand authority, technical improvements and strategies designed to make business information easier for AI systems to find and understand.
Generative Engine Optimization, or GEO, focuses on improving a company’s presence in AI-generated search results. Instead of measuring success only through conventional search rankings, GEO also considers whether a brand is mentioned, cited or recommended when AI systems answer relevant questions.
Yes, but they’re closely connected. Traditional SEO focuses on improving visibility in search engines such as Google and Bing. AI search optimization considers how information is discovered, interpreted and presented by AI-powered search experiences. Many of the same foundations matter, including technical accessibility, useful content and authoritative third-party references. We combine both approaches.
No legitimate agency can guarantee specific recommendations from an independent AI system. AI-generated answers vary based on the platform, question, available information and other factors. Our work focuses on strengthening the information and authority signals that support discoverability, while measuring changes in visibility over time.
Yes. International and multilingual SEO are particular areas of experience for our team. We’ve supported complex enterprise websites with approximately 20 languages, including work involving location-specific content and international marketing coordination.
No. While we have relevant experience with logistics, industrial real estate and B2B technology, our approach can support companies across many industries. We focus on businesses where customers research suppliers, compare solutions and seek specialized expertise before making purchasing decisions.
Initial audits and technical improvements can identify opportunities quickly, but meaningful improvements in organic rankings, brand authority and AI visibility generally develop over time. The timeline depends on your existing website, competition, market and the scope of work.
We evaluate a defined set of relevant buyer questions across selected AI platforms. We track whether your business appears, how it’s described, which sources are cited where available, and how your visibility compares with competitors. We also monitor traditional search performance and lead generation. Results are interpreted as directional indicators rather than guaranteed measurements of every AI interaction.
Usually not. We start by evaluating your existing website, content and technical foundation. In many cases, improving service pages, website structure, content and brand authority is more valuable than a complete redesign.
Absolutely. So Good Digital was built around supporting internal marketing teams. We can provide strategy, specialist execution, ongoing optimization or a combination of services depending on what your organization needs.
Whether your next customer searches Google, asks ChatGPT or looks for suppliers in another language, you should be part of the answer.
Let’s find out where you stand.
So Good Digital — Traditional PR Meets Digital Marketing.
