Marketing Analytics

Marketing Analytics

Turn Data into Decisions and Decisions into Growth

Dashboards overflowing with vanity metrics bury the signals that matter. So Good Digital unifies, analyses and visualises marketing data so teams see exactly what drives pipeline and profit—without wading through spreadsheets or siloed reports.

Is data chaos throttling growth?

KPIs differ across teams and tools

A single source of truth aligns revenue, marketing and product metrics.

Hours lost exporting CSVs

Automated pipelines pull fresh data into live dashboards.

Decisions hinge on gut feel

Predictive models surface next‑best actions backed by evidence.

Attribution feels like guesswork

Multi‑touch frameworks clarify which channels move prospects forward.

Let insights flow while teams innovate

End‑to‑end data pipelines connecting CRM, ad platforms, web analytics and revenue systems

Real‑time dashboards tailored to C‑suite, marketing ops and channel owners

Advanced modelling—MMM, cohort analysis, LTV projections—delivering future‑facing clarity

Quarterly insight workshops that translate numbers into actionable plays

Professional marketing‑analytics solutions

Data engineering
& integration

APIs, ETL jobs and reverse‑ETL syncs pull clean, enriched data into warehouses like BigQuery, Snowflake or Redshift.

Visualization &
storytelling

Custom Looker, Tableau or Power BI dashboards highlight trends, anomalies and ROI all the way from first touch to closed‑won.

Predictive &
prescriptive modelling

Regression, time‑series forecasting and machine‑learning models reveal budget‑allocation sweet spots and churn‑prevention triggers.

Insight
enablement

Playbooks and enablement sessions help stakeholders act fast—turning static reports into daily decision engines.

How it works

1 Step

Audit & alignment

Data sources, current KPIs and strategic objectives mapped and prioritised.

2 Step

Architecture blueprint

Warehouse schema, transformation logic and visualisation goals approved in week one.

3 Step

Build & connect

Pipelines, data models and dashboards deployed with automated QA tests.

4 Step

Launch & validate

Stakeholder walkthroughs ensure clarity, accuracy and adoption.

5 Step

Optimise & expand

Quarterly reviews add new sources, models and views to match evolving goals.

Have more questions?

Everything there is to know about Marketing Analytics with So Good Digital. Can’t find the needed answer? The friendly team is ready to chat.

What is marketing analytics?

A disciplined approach to collecting, integrating and analysing data from every marketing touchpoint in order to understand performance and guide investment.

Which organisations benefit most from structured analytics?

Growth‑stage startups, multi‑channel e‑commerce brands, SaaS platforms and enterprises managing complex buyer journeys often gain the greatest clarity and ROI.

How is marketing analytics different from basic reporting?

Analytics combines unified data sets with statistical methods and visual storytelling, delivering causal insights and forward‑looking recommendations, whereas basic reports list historical metrics without context.

How soon do actionable insights typically surface?

Which tools and data sources are commonly integrated?

CRMs (Salesforce, HubSpot), ad networks (Google, Meta, LinkedIn), web analytics (GA4, Mixpanel), product databases, finance systems and customer success platforms are frequently connected to a central warehouse.

How is success in marketing analytics usually measured?

Key indicators include reporting time saved, data‑accuracy improvements, adoption rates among stakeholders and, ultimately, revenue or cost efficiencies driven by data‑backed decisions.