Dedicated Freight
"A pleasure to work with… Was very easy to communicate with and build a timeline for work"
Chase Westbrook, Vice President
Collectively transformed the way this company is perceived online. Boosting its Google reviews from a 3 star rating to 4.5 in the first week, to the Linkedin social analytics (more button clicks then they've ever seen), to the top-notch management of tasks and communication.
Background
Dedicated Freight, a logistics company, came to us with no social media presence and an online reputation worth improving, with a 3-star rating on Google My Business (GMB). Their goal was to improve their online presence and reputation and increase website traffic.
“[So Good Digital] was a pleasure to work with… Was very easy to communicate with and build a timeline for work needed. Would highly recommend."
Within a month, our team transformed Dedicated Freight’s online presence by implementing a social media strategy and optimizing their GMB profile. We created their first social media calendar, worked on improving their GMB profile, and contacted Google support to make necessary changes.
Our Work
The company had almost no social media presence, and we were able to improve their web traffic significantly, with almost a third of all traffic now coming from social media.
We also improved Dedicated Freight’s Google My Business (GMB) rating from 3 stars to 4.5 stars, and improved their profile to better reflect their growth. This improved their visibility on Google search results and increased their GMB views by 59%.
Moreover, our efforts to increase GMB interactions had an enormous impact. In just one month, GMB interactions increased from 40 to 107, and photo views increased to 250 per day, surpassing similar businesses. As a result, website visits increased by a staggering 169%.
I'm confident we are on track to surpass everything we did last month.
Our efforts were not limited to local SEO. We also helped Dedicated Freight with their LinkedIn page, which saw an increase in page views by 155% and unique visitors by 176%. Engagement rate peaked at 14% from an average of 5%, showing that our strategies were highly effective in improving engagement with their audience.
“It's been a pleasure working with Ilia and the rest of the So Good Digital team. They clearly knew what they were doing when it came to navigating the social networks and were quick to respond to our inquiries. They managed to get my company out there in the online world."
Overall, our work helped Dedicated Freight improve their online reputation and visibility, and increase website traffic and interactions. We are confident that we could surpass these results in the next 30 days and were happy to continue working with them.
The Results
- Traffic: Almost a third of all web traffic is now from social media. We went from almost no social media presence to this impressive percentage in just one month.
- GMB Rating: We improved their GMB rating from 3 stars to 4.5 stars. This improved their visibility on Google search results and increased their GMB views by 59%.
- Interactions: GMB interactions increased from 40 to 107 and photo views increased to 250 per day, surpassing similar businesses.
- Website Traffic: Website visits increased by 283%.
- LinkedIn: LinkedIn page views increased by 155% and unique visitors by 176%. Engagement rate peaked at 14% from an average of 5%.
Further Results:
- Spike in Business Profile Interactions: 42.6% increase
- Spike in Calls Made from Business Profile: 2585% increase
- Website Clicks made from Google My Business peaking at new highs
- Organic Search Spike: 238% increase
About the company
Dedicated Freight Systems (Toronto) Inc. has been in business since 1997, offering a range of solutions in freight, warehousing, and logistics.
Industry
Freight Brokerage, Warehousing & Distribution, Supply Chain Management
Company Size
Mid-sized
Headquarters
Toronto, Canada
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