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Secure Social Media
Automation for Public Institutions
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What is the primary goal of our social media presence?
Inform the public about services, rights, and obligations
Educate on policies, programs, or social issues
Build institutional trust and transparency
Mobilize participation (events, programs, applications, donations)
Crisis and emergency communication
Who are our priority audiences?
General public / citizens
Beneficiaries of specific programs
Donors and funding partners
Local communities or vulnerable populations
Media and opinion leaders
Internal staff and collaborators
What institutional objectives should social media support?
Increase program awareness and uptake
Improve public understanding of policies
Reduce misinformation and confusion
Strengthen credibility and legitimacy
Support fundraising or grant visibility (foundations)
What action do we want users to take?
Visit an official website or portal
Apply to a program or service
Attend an event or public consultation
Share official information
Donate or volunteer (foundations)
Follow compliance guidelines
What values must always be reflected in our content?
Transparency and accuracy
Neutrality and non-partisanship
Inclusion and equity
Accountability
Public service and social impact
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