Paid Media

Amplify Reach, Multiply ROI Without Wasting a Single Impression

Clicks for the sake of clicks burn budgets. Smart, data‑driven Paid Media turns every dollar into measurable growth—whether you’re scaling demand gen, filling pipeline gaps, or dominating a niche keyword set. So Good Digital builds and optimises campaigns across search, social and programmatic so you capture ready‑to‑buy audiences while we handle the constant fine‑tuning.

Is your ad spend working hard enough?

CPCs climb, conversions stagnate

Granular audience and keyword refinement drives down costs and lifts intent.

Creative assets feel repetitive

Continuous A/B testing refreshes ads before fatigue sets in.

Channel mix is guesswork

Holistic dashboards reveal exactly where incremental budget returns the highest lift.

Reporting arrives too late

Real‑time alerts flag anomalies so budgets pivot in hours, not weeks.

Let us pilot the platforms focus on the strategy

Full‑funnel campaigns across Google Ads, LinkedIn, Meta, X/Twitter and programmatic DSPs
AI‑assisted bidding strategies tuned by human analysts for efficiency and scale
Bespoke creative variants matched to segments, devices and funnel stages
Weekly performance sprints that cut waste and compound wins

Professional Paid Media solutions

Audience & intent
mapping

We mine first‑party data and market research to build high‑precision segments and keyword clusters, ensuring ads reach buyers, not browsers.

Creative that
converts

Copywriters and designers collaborate on thumb‑stopping visuals and persuasive messaging, then iterate based on live performance data.

Budget
orchestration

Automated rules and manual oversight reallocate spend to top‑performing campaigns in real time—maximising ROAS at every turn.

Attribution
& insight

Multi‑touch dashboards connect ad clicks to pipeline, revenue and LTV, delivering clarity your finance team will love.

How it works

1 Step

Discovery & objective alignment

We clarify targets, ICPs and current performance benchmarks.

2 Step

Channel & budget blueprint

Forecasts, platform selection and KPI models approved within the first week.

3 Step

Build & launch

Campaigns, audiences, creatives and tracking deployed with QA across devices.

4 Step

Optimise & expand

Weekly sprints refine bids, audiences and creative; new experiments roll out every cycle.

5 Step

Measure & report

Action‑oriented dashboards plus monthly deep dives keep stakeholders fully informed.

Have more questions?

Everything you need to know about Digital Public Relations with So Good Digital. Can’t find the answer you’re looking
for? Chat with our friendly team.
What is digital public relations?
A data‑driven blend of media outreach, content marketing and SEO link‑building designed to earn online coverage, authoritative backlinks and brand mentions across reputable sites and social channels.
Any brand that wants to boost visibility, strengthen domain authority and position itself as a trusted voice—whether you’re a scaling start‑up or an established enterprise entering new markets.
Traditional PR focuses on offline publications and broad press releases. Digital PR tailors stories for online outlets, prioritises backlink quality and leverages real‑time analytics to refine outreach.
Initial coverage often lands within four to six weeks, while sustained authority and organic‑traffic gains build over several campaign cycles.
Yes. High‑authority backlinks from relevant publications signal trust to search engines, helping lift rankings and organic reach.

Ready to squeeze maximum revenue from
every advertising dollar?